Why Networking Is Key For Event Professionals

So much about the events industry has changed since I first entered it nearly a decade ago. There is a much larger emphasis on virtual activations and clients are always looking for ways to make experiences more dazzling yet personable. However, the one thing that has remained constant is the importance of networking.

Don’t get me wrong - even the most savvy networkers were once beginners and had to put in years of practice to fine tune their skills. It takes a lot of work! It isn’t uncommon for clients to hire me for both my event services and my ability to make important, game-changing connections and introductions. (If this resonates with you, feel free to contact me and tell me how I can help you!)

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For those who are just getting started, however, learning the fine art of networking can be more of a challenge. Here are three reasons why networking should be on your professional to-do list in 2021:

Finding New Clients Or Customers

Especially in the events industry, people are far more likely to work with someone they know personally or were introduced to via word-of-mouth. It makes sense, too, as clients don’t want to invest time and money with someone they cannot trust to bring their vision to life. Next time you’re working an event, make it a point to create a connection with others in attendance. It is important to never underestimate how impactful that contact could be in the future.

Meeting New Vendor Partners & Suppliers

Some of the absolute best networking one can do while on the job is with other vendors and suppliers also working that event. The world (and the events industry) is constantly changing, and therefore it is important to have a strong roster of professionals that are in the same industry but don’t compete with you for business. Fostering strong relationships helps your company grow and deliver better results.

Getting Your Brand Out There

Brand awareness truly matters -- and that is especially true for professionals working within the events industry. News and media outlets are often in attendance for larger conferences, summits, galas and soirees, making them the perfect opportunities to get your name and brand into the spotlight.

Even if you aren’t included in any immediate coverage, it can still prove widely beneficial to have connections within the media and news market. After all, you never know when you’ll need a promotional plug.

About Our Company

Boasting nearly a decade of hands-on experience, Lindsay Ezykowich has earned a reputation for being one of the most experienced, creative and highly skilled event professionals in the industry. To inquire about an upcoming event or send Lindsay a message, click here.

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So much about the events industry has changed since I first entered it nearly a decade ago. There is a much larger emphasis on virtual activations and clients are always looking for ways to make experiences more dazzling yet personable. However, the one thing that has remained constant is the importance of networking.

Don’t get me wrong - even the most savvy networkers were once beginners and had to put in years of practice to fine tune their skills. It takes a lot of work! It isn’t uncommon for clients to hire me for both my event services and my ability to make important, game-changing connections and introductions. (If this resonates with you, feel free to contact me and tell me how I can help you!)

Image
For those who are just getting started, however, learning the fine art of networking can be more of a challenge. Here are three reasons why networking should be on your professional to-do list in 2021:

Finding New Customers Or Clients

Especially in the events industry, people are far more likely to work with someone they know personally or were introduced to via word-of-mouth. It makes sense, too, as clients don’t want to invest time and money with someone they cannot trust to bring their vision to life. Next time you’re working an event, make it a point to create a connection with others in attendance. It is important to never underestimate how impactful that contact could be in the future.

Meeting New Vendor Partners & Suppliers

Some of the absolute best networking one can do while on the job is with other vendors and suppliers also working that event. The world (and the events industry) is constantly changing, and therefore it is important to have a strong roster of professionals that are in the same industry but don’t compete with you for business. Fostering strong relationships helps your company grow and deliver better results.

Getting Your Brand Out There

Brand awareness truly matters -- and that is especially true for professionals working within the events industry. News and media outlets are often in attendance for larger conferences, summits, galas and soirees, making them the perfect opportunities to get your name and brand into the spotlight.

Even if you aren’t included in any immediate coverage, it can still prove widely beneficial to have connections within the media and news market. After all, you never know when you’ll need a promotional plug.